Archive for the ‘Tool Web’ Category

Google Caffeine Update – is it Good News for You?

Wednesday, January 20th, 2010

by Richard Gilmore

Google Caffeine was big news when it was first announced back in August. No doubt it’s going to be even bigger news when the update goes live. The question is whether this is going to be good news for your site? (more…)

How To Embed Your Affiliate Links Into YouTube Videos

Wednesday, January 20th, 2010

by Malcolm Leyshon

If you think that making your own videos is too difficult or time consuming you can find a lot of videos in the public domain that can be easily embeded in your website. For example, if you’re promoting a network marketing program or affiliate product, you can enhance your promotion by looking on YouTube for someone else’s video that describes the benefits of that particular program or product. (more…)

Link Building Prohibition Bill That Should Govern Your Off-Page Optimization Campaign

Wednesday, January 20th, 2010

by Cristian Lungu

Your link building campaign should be guided by the trio: highly targeted, high quality links – placed in the right spot on the page – with the right anchor text. (more…)

Sponsored Conversation: How To Leverage Paid Blogging Through A Sponsored Blog

Wednesday, January 20th, 2010

by Julie Ann Ross

Sponsored conversation has become an engaging tool for businesses wanting to reach new markets or increase exposure within their current space. You can use this marketing strategy to leverage blogs, which continue to gain momentum within the search engines, in the media and among a growing audience of loyal followers. Like any tool, sponsored conversations can be as damaging as they are effective. The key to using them effectively is in your approach. (more…)

How to Understand Social Media and How It Helps You Get More Customers

Wednesday, January 20th, 2010

by Tinu AbayomiPaul

Many of my local business clients say that they just don’t get social media. They tell me they just don’t understand how using social media is going to get them more business. (more…)

Due to Pimples the Long Copy vs. Short Copy Debate has Ended

Monday, December 7th, 2009

by Barry A. Densa

Which converts better, which drives more sales, long-form copy or short-form copy?

It’s been debated since the first recorded newspaper advertisement was published in 1704 in the Boston News-Letter:

“At Oyster-bay on Long-Island in the Province of N.York, There is a very good Fulling-Mill, to be Let or Sold, as also a Plantation, having on it a large new Brick house, and another good house by it for a Kitchin & work house, with a Barn, Stable, etc. a young Orchard, and 20 Acres clear Land. The Mill is to be Let with or without the Plantation: Enquire of Mr. William Bradford Printer in N.York, and know further.”, (My thanks to Derrick Day for publishing this ad in his blog, Branding Strategy Insider) (more…)

How the Internet Has Affected Our Civility

Monday, December 7th, 2009

by Orion Lukasik

I’ve wanted to write about this for some weeks now, but I was unsure of what exactly I was experiencing. Recent news”along with some very well written articles”has helped me to put it all in perspective. (more…)

Could This Be What Google Means By “Low Share of Voice”?

Monday, December 7th, 2009

by Adrian Key

The buzz on the forums recently has been about the AdWords “Low Share of Voice” error message.

In this article, we’re going to separate truth from fiction by defining what “Low Share of Voice” really means, discussing the real impact that this error is having on your AdWords campaigns and telling you how to get your account running smoothly again. (more…)

3 Critical Things Blog Site Webmasters Need To Know About The FTC’s New Blog Regs

Monday, December 7th, 2009

by Chip Cooper

In recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements by bloggers. (more…)

All About Website Images

Sunday, November 22nd, 2009

by Neville Silverman

Fancy graphics can be attractive. They have an impact, but the benefits of using text far outweigh the advantages of using images. Web searches are based upon content, content, and even more content! (more…)

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