The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader’s buying decision. Below are ten points to consider when typing text on your web site.
Archive for February, 2008
1. Increase the number of visitors that revisit your
web site by publishing a free course right on your
site. Just release a new lesson once a week.
2. Make sure your graphics load correctly on your
web site. Broken graphics will make your business
look very unprofessional.
1. Give people a deadline to order. Tell people if
they order by Jan 28, 2000 they will get a discount
or free bonuses. This will create an urgency so they
don’t put off buying.
2. Offer people a money back guarantee. The longer
the guarantee the more effective it will be. It could be
a 30 day, 60 day, 1 year, or lifetime guarantee.
1. Write your ad copy like you’re talking directly
to your visitors. Use the words “you”, “your”, and
“you’re” a lot in your ad copy.
2. Visit business discussion boards regularly. You
could discover helpful advice, online resources and
give your own two cents worth.
3. Gain free advertising by listing your business info
in your chat room profile. Most chat rooms allow
this, but check their rules to be sure.
1. Have a bumper sticker printed up with your web
site address and other business information. Place it
on the bumper of your car. People will see it when
you’re driving. (more…)
1. Place colorful graphs, pie charts and other charts
in your ad copy. Use charts that will grab a persons
eye and also support your product claims.
The more time people spend at your web site, the
more time you’ll have to persuade them to buy your
product or service. Below are ten powerful ways to
keep visitors at your web site longer. (more…)
1. Gain free advertising by submitting your software
to freebie and freeware/shareware web sites. This
will increase the number of visitors to your web site. (more…)
Toby is an on-time technical editor at SitePoint, a one-time pilot, and a sometime senior web applications architect and developer. He’s done time with Honda, Orange, Savoy Hotel Group and Tennis Australia, and spends “me” time kite buggying and rock climbing. (more…)