Archive for January, 2009

Freelance Programming is Easy to Manage

Monday, January 19th, 2009

There are several reverse bid freelance sites out there. Beyond the big ones, smaller ones are popping up each day. With the variety of places for a programmer to go and look for work the review systems in place on these sites don’t count for as much as they did at one point in time. If you are thinking about getting a project off the ground and using a freelancer there are some basic rules you should go by. (more…)

Website Conversion Rate: More Keywords Equals More Sales

Monday, January 19th, 2009

Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are ‘converting’ a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs. Let me explain.

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Ever Wondered What Challenges Other People With Their Web Site?

Monday, January 19th, 2009

Have you ever wondered what challenges are faced by other webmasters and owners in the design and promotion of their websites, well I certainly have and so I decided to try and find out.

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Allocating Your Web Site’s Budget Properly

Monday, January 19th, 2009

I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else.

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Your Website Reflects Your Business

Monday, January 19th, 2009

Some left shoes are in isle 5, while the right shoes are in isle 3. Shoe hills are in random places. You can barely walk through the store without stumbling over a shoe.

No employees are in sight. As you are desperate for help, you finally make it past the heaping hill of shoes to the back of the store and find a button that says “Page for Help”. You press the button and out comes a card that says “please leave your mailing address, we’ll send you a letter”. Frustrated, you leave the store, and finally realize there is a Footlocker across the street.

We all know how first impressions can make or break a potential customer’s decision to buy. With more and more people discovering the internet, most businesses do not realize that their company website is the customer’s first impression. (more…)

Credibility – 10 Ways to Build it on Your Website

Monday, January 19th, 2009

If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site.

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Frequent Business Question: How Do You Start a Web Business?

Monday, January 19th, 2009

Today it seems everyone is jumping on the entrepreneur bandwagon, and who could blame them? Setting your own schedule, working from the comfort of your own home, and never having to deal with a horrible commute or office politics again, this option is quite popular among all ages. With the advent of the technology age, it seems more individuals are looking to the internet to provide them with goods or services. Without having to leave your computer to shop for whatever your heart desires, web businesses have boomed over the past decade. More popular than ever, starting your own web business is an excellent way to earn an extra income or replace your current income. However, many individuals who wish to begin this new chapter in their lives do not have any experience in starting or running a business, spurring them to ask the question: how do you start a web business? The answer is: easy! All you need is a computer, internet connection, and a dream and you are halfway there.

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HTML Editors 101 – Smaller Is Better

Monday, January 19th, 2009

SiteSpinner

SiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your web site, an image editor and graphics creation all in one. With SiteSpinner, objects can be placed wherever you want them with your mouse. Not only that, you can place objects so they are always centered, or automatically scale to fit your visitors browser. The Text Editor works like a word processor, allowing you to change font, size and color. Add links and spell-check your work. Add titles and you have a professional page. The drag-and-drop Table Editor lets you quickly organize your information. Text, pictures, or any object can easily be dragged into position, and your table’s properties can be set the way you want them. (more…)

You Need a Website!

Monday, January 19th, 2009

No matter the size of your business, having a web site is a low cost way to market your services and products twenty-four hours a day. Web sites are a constant advertisement for your business and will help you reach your targeted customers effectively. Your business will not be able to compete without a well-designed web site. There are several key elements to consider when you make the decision to start a new web site:

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You Don’t Have to be Amazon.com to Achieve 12% Conversion Rates!

Monday, January 19th, 2009

That’s right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales.

Do you know how they do it? (I do?)

I’m about to let you in on a little secret that 99% of online marketers (even most of the so called “experts”) don’t seem to understand?

The smartest, most successful online marketers and businesses invest as much time and money into improving conversion rates as they do in building traffic. (more…)

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