Archive for November, 2009

All About Website Images

Sunday, November 22nd, 2009

by Neville Silverman

Fancy graphics can be attractive. They have an impact, but the benefits of using text far outweigh the advantages of using images. Web searches are based upon content, content, and even more content! (more…)

A Slap in the Face Book

Sunday, November 22nd, 2009

by Jeff Schechter

Last year, Facebook became the Number 1 social networking site in the world, passing up MySpace. As such, it is used extensively for networking, especially amongst online marketers. I use Facebook, along with Twitter and YouTube, as an important piece of my social media strategy. I have made many great contacts on Facebook, and usually log in a couple of times a day. (more…)

Getting ROI On Your New Website: Do your Internet Marketing research

Sunday, November 22nd, 2009

by Andrew Plimmer

Let’s face it; a new website doesn’t come cheap nowadays. In fact, a professional web site can set you back thousands of dollars, and when you take into consideration just how much work is required in terms of design, planning, programming, and even content, it becomes apparent why it’s so essential to see a return on your investment. Internet marketing, particularly SEO, can help. (more…)

5 Ways to Reduce the Stress of Working Online from Home

Sunday, November 22nd, 2009

by TJ Philpott

Working online from home seems to be the most picture perfect scenario anyone can imagine. Earning a work from home income obviously offers it advantages but with it comes a certain mental stress that is easily overlooked until you’ve actually experience it. With the growth and success many are achieving in online marketing more people are starting a small business in their homes. Although this does allow for folks to escape the traditional ‘rat race’ as we know it, these types of businesses are still fertile grounds for work related stress. No longer ‘slaving away’ in a ‘formal’ work environment no doubt offers its attractions but work is still work. The associated tensions and anxieties still exist and need to be addressed. (more…)

How to Get the Best Eye-Tracking Results for Your Website

Sunday, November 22nd, 2009

by Dr. Philip Michael Zeman

Simply stated, someone who studies human behaviour and the brain (a Behavioural Neuropsychologist) can help you:

(1) select the best participants for an eye-tracking study,
(2) determine the number of participants required,
(3) design the eye-tracking task to get usable results,
(4) design task instructions, and
(5) understand how study results apply to the target population.
(more…)

Video Microsites – The Brand Story Campaign Solution

Sunday, November 22nd, 2009

by Jerry Bader

Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with all kinds of content ranging from the important to the useless. But only the truly smart business minds understand that campaigns require their own space and identity if they are to succeed. And when it comes to using the Web as your vehicle for such a campaign, the obvious solution is a Video Campaign Microsite. (more…)

4 Social Networking Pitfalls … And How To Avoid Them

Sunday, November 22nd, 2009

by Tracey Lawton

Social networking sites originally became popular as a way for friends to stay in touch with one another and to keep up-to-date with what was happening in their lives, but they quickly became a place for business owners to grow their networks too. These days you can use these sites as a business building tool, but, more importantly, you can get to know your prospects, clients, and colleagues in a more relaxed and friendly environment. (more…)

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