by Barry A. Densa
Which converts better, which drives more sales, long-form copy or short-form copy?
It’s been debated since the first recorded newspaper advertisement was published in 1704 in the Boston News-Letter:
“At Oyster-bay on Long-Island in the Province of N.York, There is a very good Fulling-Mill, to be Let or Sold, as also a Plantation, having on it a large new Brick house, and another good house by it for a Kitchin & work house, with a Barn, Stable, etc. a young Orchard, and 20 Acres clear Land. The Mill is to be Let with or without the Plantation: Enquire of Mr. William Bradford Printer in N.York, and know further.”, (My thanks to Derrick Day for publishing this ad in his blog, Branding Strategy Insider) (more…)