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by Andrew Plimmer
If you have been the owner of a website or a blog for any length of
time, you're probably striving continuously to improve the SEO (search
engine optimization) of your website. Let's face it; the more effort
you put into SEO, the better your ranking will be on the various search
engines, which in turn means your website will enjoy more traffic as a
result.
Of course, even though you more than likely already use several
social networking sites, you may not yet be sure of how much those
sites can help improve your rankings. One of the best sites to take
advantage of is LinkedIn. The main reason for this is that the site
already enjoys phenomenal rankings due to the profiles which are hosted
on it.
In the event that you already have a LinkedIn account then you can
already begin improving your website's SEO with your LinkedIn account.
In fact, let's take a look at a few simple ways for using LinkedIn in
order to improve the SEO of your website or blog:
Step 1 - Make Use of Anchor Text and Links
Even though this is incredibly simple, it's of the utmost
importance, if you want to increase the SEO of your site. You need to
use anchor text in order to link to your website from your LinkedIn
profile. When you create links to your various websites, it results in
potentially profitable backlinks, and this is why it's important to use
anchor text which makes use of specific keywords which are relevant to
your website.
You need to bear in mind that major search engines such as Google
will quite literally scrutinize anchor text when they rank websites.
This of course means that if you had web site specific key words to
your anchor text, your SEO will be vastly improved. In other words you
need to avoid using names like "My Website" or George's Blog, but
instead, you should try to be a little bit more creative.
Step 2 - Focus on Keywords When you Compose Your Profile
When you sit down to type up your LinkedIn profile, it's imperative
that you focus on using the most relevant keywords. During the process
you'll be required to include a headline, personal interests, summary,
and also job descriptions and etc. Without over doing it, try to keep
your profile rich with relevant keywords relating to your specific
website or blog.
Step 3 - Adding Connections
The importance of using LinkedIn for adding connections simply
cannot be stressed enough, particularly if your goal is to improve the
SEO of your website. In doing this, you'll effectively be making your
website more visible, bearing in mind that the more connections you
have, the more visible your site will be to people out there in
cyberspace. Over and above increasing your website's visibility on the
LinkedIn site, you'll also be increasing the overall visibility of your
own website or blog on the internet.
Step 4 - Customizing Your URL
Lastly but not least, you need to customize the URL which you have
on the LinkedIn site, bearing in mind that LinkedIn members have an
opportunity to customize their profile URL, rather than making do with
the default one. In fact, you can even choose to change the URL to your
own name, the name of your company, or even the name of your website.
You can rest assured that if you do this it will result in your profile
becoming far more visible, and this in turn goes a long way towards
improving the SEO of your website.
Andrew Plimmer is CEO of Suncoast Internet, Sunshine Coast SEO, web
design and web development specialists. For a free SEO analysis of your
website go to =>
http://www.suncoastinternet.com.au/
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